WELCOME TO LYNCHBURG, TN
HOME OF THE JACK DANIEL DISTILLERY
Established in the 1830s and registered in 1866 by Jack Daniel, the Jack Daniel Distillery is the first registered distillery in the United States and is listed on the National Register of Historic Places.
In 1956, the Jack Daniel Distillery was purchased by Brown-Forman Corporation of Louisville, Ky. Brown-Forman, founded in 1870 is a diversified producer and marketer of fine quality beverages.
Every year about 300,000 people tour the distillery and visit the small town of Lynchburg. In any two-month period, visitors from all 50 states and over 30 foreign countries will stop by to see where their favorite whiskey is made and to meet the people they have come to know through Jack Daniel’s advertising campaigns.
We love entertaining our guests just about as much as we love making Tennessee Whiskey here at the Jack Daniel Distillery. And like any good host, we’re always more than happy to show you around the place. We offer a variety of distillery experiences to fit your visit and help you get better acquainted with the home of Jack Daniel’s.
TOURS DAILY: 9AM-4:30PM CST
CLOSED NEW YEAR'S EVE AND NEW YEAR'S DAY, MARTIN LUTHER KING JR DAY, EASTER SUNDAY, THANKSGIVING DAY, CHRISTMAS EVE AND CHRISTMAS DAY.
The Angel's Share - After experiencing our Distillery, you’ll head to the tasting room in the historic George Green Barrel House and taste whiskey drawn from individual barrels, an honor that was once reserved exclusively for our distillers and tasters. Length: 1 hr 30 min
The Flight of Jack Daniel's - Along with a behind-the-scenes look at how we make Jack Daniel’s, this experience includes a memorable stop at the historic George Green Barrel House, where you’ll sip a flight of five Jack products. Length: 1 hr 30 min
The Dry County - This experience offers an informative, behind-the-scenes glimpse into Jack’s whiskey making process, and is overflowing with Distillery stories. Length: 1 hr 10 min
WATER INTO WHISKEY
EVERY DAY WE MAKE IT, WE'LL MAKE IT THE BEST WE CAN
We’ve been bottling Tennessee spring water since 1866. With some notable modifications, of course.
The Cave Spring - Lynchburg's Natural Resource
Jack’s not-so-secret ingredient—limestone spring water—lives within the depths of a two-mile deep cave.
Crafting Charcoal - It Takes Fire To Make Whiskey
The adherence to detail that comes with making our whiskey starts with crafting our own charcoal for mellowing. It’s tough work, but nothing good comes easy. But when you’re building a 2000 degree fire on a hot summer day, boy, you kind of wish it would.
Distillation - Corn, Rye, Barley & Pride
Our whiskey wouldn’t be what it is without Jack Daniel’s mash recipe. He found the perfect mix of corn, rye, and barley recipe and we haven’t changed it since.
Charcoal Mellowing - Mellowed Drop By Drop
We let our whiskey slowly drip through 10 ft of hard sugar maple charcoal so it comes out with its distinctive smoothness. It’s a costly, time consuming process and if it sounds extravagant, well, it is.
Barrel Making - The Ingredient We Make Ourselves
A barrel is more than a container for whiskey. It’s an ingredient. That’s why we’ve always insisted on making our own.
Maturation - Hurrying Never Helped Good Whiskey
Our whiskey goes into the barrel colorless and raw. Years later, it will pour out a beautiful amber, its rawness turned smooth and complex. Exactly how many years later? That’s a question decided by Mother Nature and Father Time.
Crafting something that endures for over 150 years takes time and character. You’ll find plenty of both in the people and history that make Jack Daniel’s.
1864 -1910 : OUR FOUNDING
Jasper Newton Daniel, more commonly known as Jack, introduces the world to Old No. 7, his signature charcoal-mellowed Tennessee Whiskey.
1864 - Jack leaves home and is taken in by Reverend Dan Call. At the Call family farm, he learns the art of whiskey making from the preacher and an enslaved man named Nathan “Nearest” Green. Jack would later hire Nearest as the Jack Daniel Distillery’s head distiller, what we call the Master Distiller today.
1866 - The Jack Daniel Distillery is officially established, making it the very first registered distillery within the US, with Jack as the Master Distiller. The opening of his now-famous distillery would follow shortly thereafter, right next to Jack Daniel’s prime resource: the mineral-rich Cave Spring Hollow.
1904 - Old No. 7 takes a gold medal at the World’s Fair in St. Louis, Missouri. It’s the first of seven gold medals Old No. 7 is awarded.
1906 - After arriving at work early and unable to open his safe, Jack kicks it out of frustration and breaks his toe. The injury worsens and will eventually take his life.
1907 - With no wife or children as heirs, Jack leaves his land and distillery to his nephew, Lem Motlow.
1911 - 1940 : Prohibition
Master Distiller Jess Motlow and his older brother Lem Motlow see the distillery through its greatest challenges—Prohibition and the Great Depression
1911 - Jess takes everything he and Lem learned from Jack and becomes the whiskey’s Master Distiller.
1919 - The 18th Amendment is ratified and Prohibition becomes the law of the land. Jess can’t legally sell his supply of whiskey, so he stores it in warehouses in Birmingham, Cincinnati, and St. Louis. For several years, a whole lot of good whiskey winds up doing a whole lot of nothing.
1933 - Prohibition is repealed and happy days are here again. But it would be several more years before Jess resumed production of Jack Daniel’s, as quality ingredients were in short supply post-repeal.
1941-1963 : WWII
In the years following Prohibition, Master Distiller Lem Tolley helps the Jack Daniel Distillery weather the second of only two shutdowns in its history.
1941 - Lem commissions a life-size statue of Jack to be erected in front of the cave spring.
1942 - A supply shortage makes Old No. 7 harder to come by, but savored all the more by those able to find it. Demand skyrockets.
1944 - WWII builds to a peak. During this time the distillery ceases production so that resources can be redirected to help serve the war effort.
1947 - In a New York City bar, Jackie Gleason introduces Frank Sinatra to Jack Daniel’s Tennessee Whiskey. It’s the start of a friendship that will endure the ages.
1951 - Rock n’ roll takes over the airwaves as production at the distillery inches closer to pre-Prohibition levels.
1964 - 1987 : Coming of Age
Master Distillers Jess Gamble (’64-‘66) and Frank Bobo (’66-‘88) watch the brand come of age, overseeing Old No. 7’s transformation from a little known regional whiskey to an American icon as synonymous with rock and roll as the electric guitar.
1964 - Jess helps make Jack Daniel’s iconic, black and white ad campaign famous. Remarked a Nashville Magazine reporter, “Using a reverse sophistication, the ads draw the eye like an old photograph of Abraham Lincoln.”
1966 - The British Invasion. Future greats of rock and roll cross the pond and conquer the States. Already taken with authentic American blues, they also take to authentic American whiskey.
1977 - The punk movement is in full force. Now legendary clubs in New York City play host to the genre’s biggest names. A constant partner in the revolution: Jack Daniel’s.
1981 - Hair metal takes hold on the Sunset Strip in California. While still a Tennessean at heart, Jack Daniel’s becomes a fixture of the California scene.
1988 - Present : Modern Era
An exciting new era of innovation begins with Master Distiller Jimmy Bedford’s (’88-’07) introduction of Gentleman Jack, and continues with the biggest expansion to our family of brands in 150 years under Master Distiller Jeff Arnett (’08-'20).
1988 - Jimmy introduces double-mellowed Gentleman Jack to the American market.
1989 - A testament to Old No. 7’s place in BBQ culture, Lynchburg plays host to the first annual Jack Daniel’s World Championship Invitational Barbecue® competition.
1997 - The very first bottles of Single Barrel Select are drawn from our finest barrels, hand-selected by Jimmy himself.
2008 - Jeff Arnett (’08-'20) joins a short and storied list of those entrusted with the responsibility of stewarding Mr. Jack's fine Tennessee sipping whiskey.
2011 - Jack Daniel’s introduces its first flavored expression, Jack Daniel’s Tennessee Honey, inspiring a whole new generation of Jack drinkers.
2014 - To keep up with global demand, Jack opens a brand new cooperage in Lawrence County, Alabama. Hundreds of barrels are built by hand here every day.
2015 - Our first new mash recipe since Old No. 7 is bottled: Single Barrel Rye. Once America’s choice of whiskey over bourbon, rye’s renaissance is underway—and thriving in Tennessee. We welcome Jack Daniel's Tennessee Fire to the family with it's smooth yet fiery finish. Best enjoyed chilled.
2016 - The Jack Daniel Distillery registered with the federal government in 1866, making it the oldest in the U.S. In 2016 we celebrated our 150th anniversary.
2017 - Great whiskey begins with quality grains. Under the guidance of Jeff Arnett (’08-'20) we've upped the rye and welcomed a spicy and complex new member to the Jack Daniel's family - Jack Daniel's Tennessee Rye
2018 - Every October folks flock to Lynchburg for more than just a glimpse of our Distillery. This year marks our 30th Annual Jack Daniel's World Championship Invitational Barbecue.
2019 - Bushel and barrel unite. Jack Apple brings together real crisp apples and real Jack Daniel's.
2020 - A new decade brings a new Master Distiller to the helm of Jack Daniel's. Chris Fletcher steps into the top spot to guide Mr. Jack's legacy, and his whiskey, into the future.